DLA is your Established Retail Sales Team focused on your growth

We provide “World Class” uncompromised service

Expand your Retail Footprint image with DLA


This is what drives DLA and, being one of the most established and experienced agencies in retail, we have the skills, relationships and knowledge to deliver results. You have a product you want to take to market, then let DLA partner with you to ensure you achieve your goals. Our agency has been headquartered in Minneapolis since 1980 servicing today’s premier retailers. Our team understands what is needed in today’s environment to be successful. Because retail is complex with a multitude of channels and opportunities to explore, you must have an experienced team on your side that knows what’s best for your product and brand. We represent a variety of products from many of today’s leading brands. Let our team evaluate what you need to establish and grow your distribution.

Consumers in the U.S.
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Retail Establishments in the U.S.

Hire an experienced team: One that is highly connected

DLA is the Manufacturer Sales Representative group that retailers know and trust.  Having the right relationships in place can mean the difference in getting that appointment with the buyer or not being seen at all.  You have one shot to make a great impression, don’t waste it.  Call DLA today (952) 941-9400 and find out how we can help you get your products established at retail and grow your market share.

Outstanding service: Our successful track record is proof

DLA is a full-service Manufacturer Sales Representative company.  We provide services that include; vendor setups, EDI setup, forecasting, product planning, competitive analysis, in-store fixturing recommendations, inventory planning, online item setup, marketing solutions & planning, advertising planning, assortment analysis, manufacturing planning, logistics planning, fulfillment planning.  Wherever you are in the process we can help provide strategic direction and management

Omnichannel Management

DLA knows brick and mortar retail & online retail.  We know Omnichannel selling.

Strategic Retail Positioning

DLA can work with you to ensure that your retail program is designed for long term success.  We take a very strategic approach to product launches and retail placement.

Retail Review Planning

Do you know when retail buying decisions are being made?  Call us to find out and how we can start the planning process.

Why hire DLA?, There Are Plenty of Reasons

  • Retail Vendor Setup

  • Retail Systems Knowledge

  • Retail EDI Setup

  • Inventory Management

  • Promotional Planning

  • Competitive Analysis

  • In-Store Fixturing Requirements

  • Online Item Management

  • Product Assortment Optimization

  • Seasonal Planning

  • Trend Analysis

  • Marketshare Growth

  • Connected Retail Partners

  • Returns Planning

  • Social Media Planning

  • Point-Of-Purchase Display Planning

  • Relationship Management

  • Presentation Planning

  • Strategic Selling

  • Pricing Strategy & Optimization

  • Cross Merchandising

  • Drop Ship Strategy

  • Dynamic Clustering

  • Markdown Strategy & Planning

  • Planogram Layout & Planning

  • Product Lifecycle Management

  • Manufacturing Certification & Planning

Join The growing list of Satisfied DLA vendors!

I’m Sold, Contact DLA NOW!